Prof Michelle Baddeley is Professor in the Economics and Finance of the Built Environment, based at the UCL Bartlett School of Construction and Project Management. Before that, she was Director of Studies (Economics) at Gonville & Caius College, Cambridge. Her early research included applied economic analyses of unemployment, housing market instability, structural change and regional convergence. Currently she works behavioural economics/neuroeconomics and was the principal investigator on a Leverhulme Trust project “Neuroeconomic Analyses of Herding in Economics and Finance”. She has been an investigator on a number of other research projects, including projects funded by the ESRC/MRC, EPSRC and the Newton Trust, Cambridge. She has analysed behavioural bias and herding in a range of contexts including financial instability, housing bubbles, jury deliberations, online decision-making and energy consumption. She has written/co-edited a number of books, and has also written a wide range of peer-reviewed articles and book chapters and is a regular book reviewer for the Times Higher Education Supplement.